{"id":24,"date":"2023-01-30T11:05:57","date_gmt":"2023-01-30T11:05:57","guid":{"rendered":"https:\/\/asurplantbreeding.mentalworks.click\/?page_id=24"},"modified":"2026-07-07T13:51:13","modified_gmt":"2026-07-07T13:51:13","slug":"our-promises","status":"publish","type":"page","link":"https:\/\/www.asur-plantbreeding.com\/en\/our-promises\/","title":{"rendered":"Our mission"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Because it all begins with the choice of variety, ASUR positions itself as the first link in the cereal supply chain, serving the farming sector whilst remaining attentive to societal demands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among the challenges facing our sector are the preservation and enhancement of biodiversity, the agroecological transition, food sovereignty, and adaptation to climate change. We therefore aim to play an active role in promoting sustainable agriculture that is profitable for farmers and ensures healthy food that is accessible to all.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">To develop versatile genetic solutions that meet a wide range of expectations.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By listening to the needs of farmers, collectors and processors, and taking societal demands into account, ASUR Plant Breeding selects plant varieties that meet the required \u2018multi-performance\u2019 criteria.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Varieties that are productive, but above all versatile and resilient<\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover is-light\" style=\"min-height:182px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"318\" class=\"wp-block-cover__image-background wp-image-1970 size-large\" alt=\"\" src=\"https:\/\/www.asur-plantbreeding.com\/wp-content\/uploads\/2026\/04\/IMG_3289-1024x318.jpg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#adb9b4\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"wp-block-paragraph\">Thanks to a suitable growing cycle and a balanced set of yield components, they should be able to cope as effectively as possible with unpredictable weather conditions.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Multi-tolerant varieties that optimise input use<\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"wp-block-paragraph\">To address the challenges of these transitions (producing with fewer inputs whilst ensuring high-quality production at a competitive cost), optimised tolerance to diseases and pests helps to minimise interventions, thereby benefiting the environment and reducing associated costs. The combination of several traits conferring tolerance to diseases and pests is therefore a key focus of ASUR\u2019s breeding programme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The focus on \u2018GPD\u2019 (the ability to combine yield and protein content at the highest possible level) illustrates the importance of maximising the value of every unit of fertiliser applied.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover\" style=\"min-height:331px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-1041\" alt=\"\" src=\"https:\/\/www.asur-plantbreeding.com\/wp-content\/uploads\/2023\/03\/Photo-texte-Nos-promesses-2-scaled.jpg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Because it all begins with the choice of variety, ASUR positions itself as the first link in the cereal supply chain, serving the farming sector whilst remaining attentive to societal demands. Among the challenges facing our sector are the preservation and enhancement of biodiversity, the agroecological transition, food sovereignty, and adaptation to climate change. We [&hellip;]","protected":false},"author":1,"featured_media":1029,"parent":0,"menu_order":26,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"tpgb_global_settings":"","inline_featured_image":false,"footnotes":""},"class_list":["post-24","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our mission - Asur Plant Breeding<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.asur-plantbreeding.com\/en\/our-promises\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our mission - Asur Plant Breeding\" \/>\n<meta property=\"og:description\" content=\"Because it all begins with the choice of variety, ASUR positions itself as the first link in the cereal supply chain, serving the farming sector whilst remaining attentive to societal demands. 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