Passion and Innovation
ASUR PLANT BREEDING is a French seed company and a member of the European SAATEN-UNION group. Its activities range from variety development to seed production and marketing. Its shareholders are three German family-owned plant breeding companies—Nordsaat, P.H. Petersen, and Südwestsaat—as well as three French agricultural cooperatives: CERESIA, CAVAC, and Terre Atlantique.
ASUR PB’s headquarters and main research facilities are located in Estrées-Saint-Denis (60) (approximately 80 km north of Paris).
With 30 years of experience, the company is a pioneer in the development of hybrid wheat varieties and the production of their seeds, and has developed unique expertise. ASUR is also very active in breeding wheat lines marketed throughout Europe, one of its major successes being the CHEVIGNON variety.
Collaboration is a key driver for advancing plant breeding innovation. ASUR PLANT BREEDING partners with NORDSAAT, one of Germany’s leading cereal breeders, and ELSOMS WHEAT, a wheat breeder specializing in the maritime climate of the United Kingdom, through the Genius Breeding Alliance. Together, these three are major players in field crop breeding, sharing expertise, genetics, and technical resources to create varieties suited to all of Europe.
ASUR markets its varieties directly in six countries across Southern and Western Europe, including France, and entrusts the marketing of its varieties in other European countries to the SAATEN-UNION network and its partners.
Attentive to the needs of both farmers and consumers, ASUR plays a role in one of the first decisions a producer must make: the choice of which variety to plant, thereby positioning itself as the first link in the grain supply chain.
To achieve its objectives, ASUR brings together diverse expertise within its teams, which comprise approximately 50 employees.
Passion, expertise, and innovation are among the company’s core values, all in service of a single mission: to actively contribute to sustainable, profitable agriculture and a sustainable food system.