ASUR Plant Breeding is part of a wide range of collaborations with the objective of plant breeding, seed technology development and marketing.
Partners
The company is involved in multi-partner programmes to meet major challenges.
The growth in parasitism is a constraint taken into account primarily in ASUR’s plant breeding, for example through FSOV or CASDAR programmes, and through collaboration with CETAC on topics such as the identification of solutions to barley yellow dwarf virus (BYDV), the development of lines resistant to wheat dwarf virus, or markers for resistance to scald. The Genius collaborative platform brings together ASUR, ELSOMS Wheat Ltd and NORDSAAT to share tools and optimise the exchange of know-how.
Subsidiaries
Innovation lies at the heart of ASUR Plant Breeding’s values. It is reflected not only in the creation of new varieties, of course, but also in the development of innovative seed technologies.
ASUR has thus developed an innovative solution for the vacuum preservation of seeds and grain using the TAMIA PACK process. The success of this solution led to the creation of a subsidiary, Tamia Pack, which is now responsible for developing this process.
Optimising the crossing of parent lines of hybrids by transporting pollen using a controlled air flow is an idea supported and developed by a collaboration between ASUR, Syngenta and INRAE. The future of the solution is now in the hands of a young company: POLLINOVA.
Distribution networks
Since July 2025, ASUR has been responsible for marketing the SAATEN UNION variety catalogue in France and in five European countries: Belgium, Luxembourg, Portugal, Spain and Italy. The sales teams, supported by the marketing and agronomy teams, are focusing in particular on developing sales of inbred wheat lines, hybrid wheat and multi-purpose crops.
ASUR entrusts the marketing of its varieties in other European countries to the SAATEN UNION network and its partners.